I'm a Marketing Analyst
Shuhong Cai
About Me
Education and Work Experience
Brandeis International Business School
Master of Arts in International Economics and Finance (STEM-Designated)
Relevant Coursework: Corporate Finance, Investments, Consumer Behavior, Digital Marketing, Information Visualization, Applied International Macroeconomics, Accounting and Financial Analysis
Brandeis University offers notable strengths in finance and economics, particularly through its International Business School (IBS), which is highly regarded for its rigorous programs in business, finance, and economics. The school emphasizes a global perspective, blending theory with real-world application, and provides students access to cutting-edge research, internships, and networking opportunities with leading firms. Additionally, the strong faculty expertise and close ties to Boston’s financial hub create valuable opportunities for students pursuing careers in finance and economics.
Work Experience
Internships and Projects
- Developed and launched a machining website and created promotional videos to enhance brand visibility and engagement
- Collected and analyzed market trends, consumer behavior, and competitor data, delivering actionable insights to inform strategic marketing decisions
- Executed SEO strategies, including keyword research, content optimization, and performance tracking, to boost online visibility and drive organic traffic
- Conduct an in-depth competitive market analysis focused on AI-driven supply chain management within the dairy industry
- Developed AI solutions to address key industry challenges, improving efficiency and profitability
- Designed a business plan with strategic marketing, financial forecasting, and risk assessment for the AI and dairy sectors.
- Conducted in-depth high-tech and hydrogen energy industry research and project analysis, significantly enhancing investment decisions and returns
- Spearheaded the analysis of industry trends across high-tech, hydrogen energy, and real estate sectors, providing critical insights that pinpointed valuable investment opportunities
- Developed financial models, project teasers and reports to assess corporate prospects.
- Led data collection and analysis for a key apartment real estate project, providing critical market insights for investment strategies
- Developed a financial model to evaluate feasibility and profitability, incorporating market trends and cost projections
- Conducted sensitivity analysis to identify risks and opportunities, optimizing decision-making and returns
This project involves designing an AI-powered mobile application aimed at helping users relieve stress through personalized experiences. The app leverages AI to analyze user emotions and recommend relaxation techniques, such as guided meditation, ambient soundscapes, and interactive activities.
- Skills: WordPress, Snapshot, Bloomberg, SQL, MS Office Suite
- Activities: Real Estate Investment Club (Member, 2023-2024)
- Languages: English (Fluent), Chinese Mandarin (Native)
My Portfolio
What My Supervisors Say
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