I'm a Marketing Analyst
Shuhong Cai

About Me

Education and Work Experience

Brandeis International Business School

Master of Arts in International Economics and Finance (STEM-Designated)

Relevant Coursework: Corporate Finance, Investments, Consumer Behavior, Digital Marketing, Information Visualization, Applied International Macroeconomics, Accounting and Financial Analysis

Brandeis University offers notable strengths in finance and economics, particularly through its International Business School (IBS), which is highly regarded for its rigorous programs in business, finance, and economics. The school emphasizes a global perspective, blending theory with real-world application, and provides students access to cutting-edge research, internships, and networking opportunities with leading firms. Additionally, the strong faculty expertise and close ties to Boston’s financial hub create valuable opportunities for students pursuing careers in finance and economics.

Work Experience

Internships and Projects

Marketing Analyst Intern

08/2024-01/2025

Market Research Field Project

05/2024-08/2024

Assistant Investment Manager

06/2022 – 11/2022

Work Experience

Internships and Projects

Marketing Analyst Intern

09/2024 - 01/2025 Boston, MA

Developed and launched a machining website and created promotional videos to enhance brand visibility and engagement
Collected and analyzed market trends, consumer behavior, and competitor data, delivering actionable insights to inform strategic marketing decisions
Executed SEO strategies, including keyword research, content optimization, and performance tracking, to boost online visibility and drive organic traffic

Synergies Intelligence System

Market Research and Financial Analysis Field Project

05/2024 - 08/2024 Boston, MA

Conduct an in-depth competitive market analysis focused on AI-driven supply chain management within the dairy industry
Developed AI solutions to address key industry challenges, improving efficiency and profitability
Designed a business plan with strategic marketing, financial forecasting, and risk assessment for the AI and dairy sectors.

Synergies Intelligence System

Assistant Investment Manager

06/2022 - 11/2022 Beijing, China

Conducted in-depth high-tech and hydrogen energy industry research and project analysis, significantly enhancing investment decisions and returns
Spearheaded the analysis of industry trends across high-tech, hydrogen energy, and real estate sectors, providing critical insights that pinpointed valuable investment opportunities
Developed financial models, project teasers and reports to assess corporate prospects.

SDIC

Real Estate Project Brandeis University

01/2024 - 03/2024 Waltham, MA

Led data collection and analysis for a key apartment real estate project, providing critical market insights for investment strategies
Developed a financial model to evaluate feasibility and profitability, incorporating market trends and cost projections
Conducted sensitivity analysis to identify risks and opportunities, optimizing decision-making and returns

Brandeis University

AI stress release APP design

01/2025 - 04/2025 Waltham, MA

This project involves designing an AI-powered mobile application aimed at helping users relieve stress through personalized experiences. The app leverages AI to analyze user emotions and recommend relaxation techniques, such as guided meditation, ambient soundscapes, and interactive activities.

Graphic

SKILLS/ACTIVITIES